CMD
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Interactive CX-3 turned the Mazda vehicle into the center of a responsive projection environment. Audience input, mapped visuals, and the form of the car worked together to create a live visual system.
The activation shifted the vehicle from display object to interactive surface, giving guests a direct relationship between their input and the media around the car.
CreditVehicle projection mapping and interactive design by Colin McQuilkin Design.
From concept to production, CMD builds projection, interactive, scenic, and content-driven environments for brands, museums, artists, and public spaces.
