CMD
Case Study — Coca-Cola
INTERACTIVE AUDIO VISUAL RECORDING EXPERIENCE
CMD built a studio-style interactive activation for the Coca-Cola Starlight launch at the Final Four in New Orleans. Guests moved through four creative stations to record, choose, perform, and create a custom branded audio track.
The experience turned a product moment into active participation — every guest left with a personalized 30-second track and Coca-Cola captured engagement and data along the way.
Coca-Cola needed more than a branded display for the Starlight product launch. The goal was to create an experience that would pull guests into the world of the product, make them active participants, and give them something personal to remember after the event. The experience needed to feel fun, quick, social, and easy to understand in a busy live event environment.
CMD created a studio-style activation with four interactive stations. Each station allowed guests to contribute a different layer to a custom branded audio track.
Guests recorded branded words and short vocal moments.
Participants selected the style of music that would shape their track.
Guests triggered Coca-Cola sounds including bottle openings, tings, and other product inspired audio elements.
The final station collected guest information and delivered a finished 30-second custom track to the participant.
The experience gave guests an active role in the Coca-Cola Starlight launch. Instead of only seeing the brand, they recorded, played, created, and received a personalized track — turning the product moment into a memorable takeaway.
Concept development for an interactive product launch experience.
Designed the guest journey across four creative stations.
Built the experience around recording, sounds, and beat creation.
Developed branded sounds, music style logic, and track structure.
Designing a simple, fast flow for high-traffic event environments.
Collected participant info and delivered the final 30-second track.
Supported build, systems, integration, and live event production.
CMD built a studio-style interactive activation for the Coca-Cola Starlight launch at the Final Four in New Orleans. Guests moved through four creative stations to record, choose, perform, and create a custom branded audio track.
